Wednesday, 27 February 2008

Communicating to Generation Y

I wanted to share a thought that I read in Peter Sheahan's book called 'Generation Y'

If you are not yet with the rest of the world in the new millennium, then here is a reality check. We are no longer in the information age. We are in the entertainment age. If you are not entertaining people, you are dead. But listen carefully! By entertaining I don't mean performance, with all the bells and whistles. I mean genuinely engaging people.

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